Yes, we did! Our Schurz High School students are learning about creating a good marketing mix using the four P’s – Price, Product, Placement and Promotion. Heading into their 7th month of our Young Entrepreneurs program, our students continue to write business plans for their business ideas, and they’re learning about how to get the word out about their products and services.
After learning about different methods of market research we watched The Merchants of Cool, a documentary that explores how MTV discovers what’s cool in popular teen culture. Girls learned that their customer profile was labeled a midriff, the boys were mooks and by the end EVERYONE understood how they were being marketed-to.
We also learned about how marketing and branding has evolved, and the how and why they identify with one brand lifestyle and not another. Frontline’s The Persuaders was a great way to illustrate these topics.